TAQA Intelligent Safety
Various materials for large scale behavioural change safety campaign in oil company. Various channels and mediums used over three year period, focussing on aspects of the overarching project. Conception and design of the brain identity starting point spreading out to encompass different themes and subsets of the campaign. Some of the sub-campaigns used the themes of movies and other cultural references to keep the audience interested over a sustained period and to differentiate the different areas of focus within the the main Intelligent Safety communications.